Here are some best practices for creating and sending email marketing coupons.
Getting the best return from discounting your products isn’t as simple as blasting out an email with a code. Best practices for email marketing coupons The takeaway here is that if you want to be competitive, you should probably offer coupons too. Unsurprisingly, most people get their coupons directly from retailers.Ĭoupons aren’t just for people who need to save money. In 2012, 92.3 million people used coupons, but that number rose to 126.9 million in 2016. The number of digital coupon users has been rising for some time. Data shows that 93 percent of subscribers are likely to use coupons they receive via email, 40 percent share email deals with their friends, and 70 percent say they used a coupon from an email in the past week.Įmail is a big part of how we receive and consume coupons. According to Simpl圜odes’ coupon statistics page, 91 percent of coupon users say they’ll revisit a retailer after using a coupon and 57 percent say they wouldn’t have made a purchase without the coupon first.Įmail marketing coupons are great for both attracting and retaining customers.įurthermore, 82 percent of people are more likely to continue using a retailer that offers consistent deals.Įmail is a big part of how we receive and consume coupons. They’re great for both attracting and retaining customers.
According to RetailMeNot, 96 percent of Americans use coupons. Email marketing coupons are a ubiquitous part of the shopping experience, especially in the United States.
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